You may think it involves an expensive and time intensive process such as hiring an agency, giving them a small fortune, going through a bunch of complex steps, then waiting months until they finally get back to you after working their "magic.
The idea is after all this time, money, and effort they'll emerge from a black hole with the "perfect" brand strategy in place. And if you happen to be disappointed in the outcomes you are essentially stuck with it (unless you want to spend even more time, money and energy).
This is a complete myth. It doesn't have to be that difficult at all. As former brand and marketing executives we know from experience, there is a better way.
We've advised and worked with small businesses and startups, midsize and emerging companies, and several Fortune 500 iconic brands — and from this experience we know it need not take a crazy amount of time, energy, or money to establish a strong brand.
As a thinker, creator or entrepreneur you can build an influential brand from scratch, without spending a fortune, if you understand the basics.