A Simple Guide to Branding Yourself or Your Small Business
You can design a brand from scratch, without spending a fortune, if you understand the basics. This short and simple guide to branding is especially for creatives and entrepreneurs who are rich in ideas, inspiration, and enthusiasm, but limited in resources. By being smart and efficient, you'll end up with a brand strategy and brand identity that resonates with your intended audience and distinguishes you from your peers. This framework has been carefully crafted and refined from my experience developing dozens of branding and marketing campaigns for professionals, entrepreneurs, startups, small businesses, and several multi-billion dollar Fortune 500s.